Read how “Facebook, Apple, and Google Will Hasten the Next Era of TV”. Not long ago, everyone saw Hollywood and Silicon Valley as opposites. Hollywood was cool, artistic, and uniquely adept at entertaining viewers. Silicon Valley was the preserve of geeky engineers who could captivate the public with gadgetry, but had no clue how to hit the human notes that made for blockbusters. If you still buy those stereotypes, the news that Apple, Google, and Facebook are all going to make multi-billion-dollar investments in producing scripted video entertainment seems ludicrous—a folly launched by frustrated nerd-dom.
But a simple glance at the list of the world’s most valuable corporations puts the lie to that impression. The money has spoken: These three tech companies—along with a fourth, Amazon, which has already successfully cracked the code of producing original entertainment—are among the richest entities on Earth. Meanwhile, another Silicon Valley company, Netflix, has overcome similar mockeries to become one of the most successful entertainment producers on the planet.
The rush into scripted video by tech giants is going to accelerate an evolution of entertainment that’s already underway. We’re already moving away from the idea that drama is a 60-minute exercise with four bathroom breaks. Internet-centric companies have already begun changing the rules with binge-watching, flexible running times, fewer commercials, and crowd-sourced content… Read the article at Wired.
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Jane Campion – ‘The clever people used to do film. Now they do TV’
Jeffrey Katzenberg’s Plan to Revolutionize Entertainment on Mobile
