The how-to video is changing the landscape of online video, and we, as filmmakers, no longer have to limit ourselves to old-school 30-second television ads. Since 2014, searches related to “how to” content on YouTube grew 70% year-over-year. Walk through the process for producing a value-laden and entertaining how-to video for your corporate video client (with tips, techniques, videos and a few free pdfs along the way) in “How To Make How-To Videos and Tutorials”.
Social media platforms like YouTube, Instagram, and Facebook have opened the doors to new and engaging types of content — content that builds relationships with our clients (and our client’s clients) and offers true value to our customers.
Endlessly engaging and effective at generating and nurturing leads, how-to videos are cheap to produce and offer immense value to our corporate video clients and their customers. Companies like Columbia, Starbucks, and Google are producing value-laden, branded how-to videos for their customers in return for brand loyalty and higher marketing ROIs. Read the article with video how-to examples on Premium Beat.
Practically, video production is the art and service of creating content and delivering a finished video product. This can include production of television programs, television commercials, corporate videos, event videos, wedding videos and special-interest home videos.
Video content is being used in an ever-growing range of contexts on websites. There are testimonial videos, web presenter videos, help section videos, interviews, parodies, product demonstrations, training videos, thank you videos and apology videos.
Marketing videos are made on the basis of campaign target. Explainer videos are used for explaining a product, commercial videos for introducing a company, sales videos for selling a product and social media videos for brand awareness. Read more about video production on Wikipedia.