With motion tracking, you can track the movement of an object and then apply the tracking data for that movement to another object—such as another layer or an effect control point—to create compositions in which images and effects follow the motion. You can also stabilize motion, in which case the tracking data is used to animate the tracked layer to compensate for movement of an object in that layer. You can link properties to tracking data using expressions, which opens up a wide variety of uses.
After Effects tracks motion by matching image data from a selected area in a frame to image data in each succeeding frame. You can apply the same tracking data to different layers or effects. You can also track multiple objects in the same layer. More about Adobe After Effects and motion tracking on Adobe.
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Motion tracking (or match moving) in cinematography is a cinematic technique that allows the insertion of computer graphics into live-action footage with correct position, scale, orientation, and motion relative to the photographed objects in the shot. The term is used loosely to describe several different methods of extracting camera motion information from a motion picture. Sometimes referred to as motion tracking or camera solving, match moving is related to rotoscoping and photogrammetry.
Match moving is sometimes confused with motion capture, which records the motion of objects, often human actors, rather than the camera. Typically, motion capture requires special cameras and sensors and a controlled environment (although recent developments such as the Kinect camera have begun to change this). Match moving is also distinct from motion control photography, which uses mechanical hardware to execute multiple identical camera moves. Match moving, by contrast, is typically a software-based technology, applied after the fact to normal footage recorded in uncontrolled environments with an ordinary camera.
Match moving is primarily used to track the movement of a camera through a shot so that an identical virtual camera move can be reproduced in a 3D animation program. When new animated elements are composited back into the original live-action shot, they will appear in perfectly matched perspective and therefore appear seamless. Read more on Wikipedia.