Avid Media Composer (or simply Avid) is a film and video editing software application. This non-linear editing system (NLE) is the flagship product of Avid Technology. It was released in 1989 on the Macintosh II as an offline editing system. Since that time, the application features have increased to allow for film editing, uncompressed standard definition (SD) video and high definition (HD) editing and finishing. Since the early 1990s, Media Composer has been the dominant non-linear editing system in the film and television industry, first on Mac and then also on Windows. Read more on Wikipedia.
From the Avid description: “Avid Everywhere is our strategic vision for helping content creators and media organizations connect with consumers more powerfully, efficiently, collaboratively, and profitably.
The Avid Everywhere vision is guiding our development of the most fluid end-to-end, distributed media production environment in the industry. The Avid MediaCentral Platform, in conjunction with the corresponding Artist Suite, Studio Suite, Media Suite, Storage Suite, and upcoming private and public marketplaces, will together form a comprehensive ecosystem that encompasses everything from media creation to distribution and monetization, addressing every aspect of the new digital media value chain.” Read more at Avid.
