Julian Friedmann has worked with writers for over 40 years; he believes understanding that storytelling is more about the audience than the writer will result in better storytelling.
“There either is or is not, that’s the way things are. The colour of the day. The way it felt to be a child. The saltwater on your sunburnt legs. Sometimes the water is yellow, sometimes it’s red. But what colour it may be in memory, depends on the day. I’m not going to tell you the story the way it happened. I’m going to tell it the way I remember it.”
― Mitch Glazer, Alfonso Cuarón – Great Expectations
Friedmann suggests that you allow context to explain what is happening rather than spoon-feeding the audience. This helps build an audience that is actively engaged in figuring out what is happening rather than being passively told. We connect with characters who undergo conflict…we have to be able to relate to them.
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Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view. The term ‘storytelling’ is used in a narrow sense to refer specifically to oral storytelling and also in a looser sense to refer to techniques used in other media to unfold or disclose the narrative of a story. Read more about storytelling on Wikipedia.